CxHub
Customer Engagement, Reimagined
Stop Juggling Five Tools. Run Every Campaign From One Place.
Most marketing teams are copy-pasting the same message into an email platform, a WhatsApp broadcast tool, and an SMS gateway — none of which talk to each other, none of which know what your sales team already said to that contact. CxHub's Campaign Builder connects all three channels in one workspace, powered directly by your live CRM data. The result: consistent messaging, accurate targeting, and campaigns that actually drive pipeline.
Build & Send Campaigns Across Every Channel
Design your message once in CxHub's visual builder, preview how it renders on Email, WhatsApp, and SMS, and hit send — all three go out together, measured together. Your campaign audience is pulled directly from live CRM data: warm leads, accounts up for renewal, contacts not touched in 60 days. No CSV exports. No stale lists. Upload external lists for events or cold outreach, and CxHub auto-deduplicates against your existing records so you never double-message a customer.
- Email, WhatsApp & SMS — one builder
- CRM-native audience targeting
- External list upload & deduplication
- Channel-specific message previews
- Personalisation tokens per contact
- Send-time optimisation
Orchestrator
AI Sequence Builder
ActiveGenerated Workflow
Day 0 — WhatsApp intro message sent
Day 2 — Email follow-up if no reply
Day 5 — SMS reminder with offer link
Day 7 — Alert sales rep if opened 2x
Enrolled
1,240
Replies
18%
Pipeline
$42k
AI-Powered Automation, Segmentation & Attribution
Instead of building complex workflow diagrams, just describe what you want in plain English — CxHub's AI generates the full drip sequence, triggers, and conditions for you. Segments update dynamically: when a lead's deal stage changes, their campaign audience updates in real time — no manual list management. And when a deal closes, CxHub traces it back to the exact campaign, message, and channel that started the conversation, so you finally know what your marketing is worth.
- AI automation — describe it, don't build it
- Dynamic segments updated in real time
- Behaviour-triggered drip sequences
- Customer personas & custom fields
- Revenue attribution per campaign
- Open rate, CTR & reply analytics
Your Best Leads Are Slipping Through the Gaps. Here's How CxHub Closes Them.
A WhatsApp inquiry lands on a rep's personal phone and never enters your CRM. A Google Ads lead sits in a spreadsheet for three days before anyone follows up. A website enquiry gets an auto-reply and then silence. CxHub captures every lead from every channel into one pipeline — automatically, instantly, and with enough context that your team can have a meaningful first conversation, not a cold one.
Unified Pipeline
Capture Every Lead. From Every Channel. Miss Nothing.
Whether a prospect messages you on WhatsApp, clicks your Google Ad, fills your website form, or sends an email — CxHub creates a CRM record the moment they reach out. No manual data entry. No three-day delays. And not every lead is ready to buy immediately — CxHub's AI-driven nurture sequences adapt to engagement signals: if a lead opens your email twice in 24 hours, it escalates to sales. If they go quiet for 10 days, it shifts to a softer track. Your reps only pick up the phone when there's a genuine signal of intent.
- WhatsApp Business API inbound
- Google Ads & Meta Lead Form sync
- Website forms & embeddable widgets
- Email-to-lead & Zapier / API
- Behaviour-triggered nurture sequences
- AI next-best-action per deal
- Visual Kanban pipeline
- Multi-currency (AED, SAR, USD, INR)
Close Faster with Built-in CPQ & AI Forecasting
Most reps spend 2–3 hours building a proposal in Word, chasing finance for sign-off, and waiting for a PDF. That friction kills momentum. CxHub's built-in CPQ lets you configure products, apply pricing rules, generate a branded proposal, and send it for e-signature in under 10 minutes — without leaving the CRM. You see exactly when the client opens it and when they accept. On the reporting side, CxHub's AI analyses pipeline velocity, deal age, and historical win rates to produce a forecast you can stand behind in a board meeting.
- Product & service catalogue
- Pricing rules & discount controls
- Branded proposal in minutes
- E-signature ready PDF output
- Real-time open & acceptance tracking
- AI revenue forecasting
- Pipeline velocity & health scores
- Custom report builder
CPQ — Proposal #PRO-0284
Sent for ApprovalClient viewed proposal 3 mins ago
E-signature ready · PDF generated
Your Customer Shouldn't Have to Repeat Themselves. Ever.
A customer contacts you on WhatsApp at 9am. Your agent responds on email at 2pm — unaware it's the same person. The customer has now explained their issue three times to three different people. They're frustrated, and they'll tell five others. This is the hidden cost of disconnected support tools — and it happens every day. CxHub's omni-channel inbox brings every conversation — WhatsApp, email, Instagram DM, web chat, Facebook Messenger, SMS, and phone — into a single timeline, tied to the customer's full CRM history. Your agents always know who they're talking to, what they've asked before, and what they've already been told.
One Inbox. Every Channel. One Customer Timeline.
WhatsApp, email, Instagram DM, Facebook Messenger, web chat, SMS, and phone — every message lands in a single shared inbox, automatically classified by channel, priority, and customer tier. Each conversation is tied to the customer's full CRM history: their past orders, previous tickets, open deals, and every interaction your team has ever had with them. Your agents work from one screen. No tab-switching. No asking "can you remind me what this is about?"
- WhatsApp, Email & Social DMs
- Web chat & SMS
- Phone / VoIP ticket creation
- Full CRM history per conversation
- Auto-classify by channel & priority
- Route to front-line or back-office
- Agent assignment & workload balancing
- Response SLA tracking per channel
Inbox
CxHub AI Copilot
Monitoring⚡ Auto-Resolution Suggested — #2041
"This appears to be a billing dispute. I have retrieved invoice INV-0842 and drafted a response explaining the prorated charges for the enterprise upgrade last month."
SLA Auto-Escalation Rule
TriggeredAgentic AI That Acts — and SLA That Enforces Itself
CxHub's AI doesn't just suggest a reply — it reads the full conversation history, identifies the issue type, drafts a resolution, and sends it automatically for Tier-1 queries. For complex cases, it identifies who should own it, what information they'll need, and escalates with a pre-prepared brief — so your back-office picks up a fully context-aware task, not a raw complaint. SLA breaches don't wait to be noticed: CxHub monitors every ticket, escalates automatically when thresholds are hit, and triggers CSAT surveys and AI QA scoring after every close.
- Auto-resolve Tier-1 without agent input
- AI-drafted contextual replies
- Smart escalation with case briefs
- Post-resolution AI audit summaries
- SLA timers per channel & priority
- Automated breach alerts & reassignment
- CSAT surveys post-conversation
- AI QA scoring — no manual call review
Onboarding Journey
Live in 4 Weeks, Not 4 Months
Our structured onboarding gets your Sales, Marketing, and Service teams fully operational on CxHub with minimal disruption to existing workflows.
Discovery & Setup
Map your current processes, configure workspaces, and migrate existing contacts and data.
Team Configuration
Set up pipelines, campaign templates, ticket queues, and role-based access for each team.
Automation & Integrations
Connect your ERP, payment tools, and communication channels. Build smart automation flows.
Go-Live & Training
Full team training, live handover, and 30-day hypercare support to ensure adoption.
CxHub Intelligence
Frequently Asked Questions
Yes. CxHub provides full WhatsApp Business API integration — both inbound and outbound. Inbound messages from sales prospects or customers land directly in a shared CRM inbox with agent assignment, SLA tracking, and conversation history. Outbound campaigns allow you to send personalised broadcast messages, drip sequences, and promotions to segmented lists, achieving 95%+ open rates. All messaging complies with Meta's Business Messaging Policy.
CxHub's AI chatbot is deployed across WhatsApp, your website live chat widget, Facebook Messenger, and Instagram DMs. It handles Tier-1 sales qualification (capturing name, company, interest, budget) and support queries (FAQs, order status, ticket creation) automatically. When the bot reaches its limit, it hands off to a live agent with full conversation context — zero repeat questions for the customer.
CxHub integrates with Facebook Pages, Instagram Business, LinkedIn Company Pages, and X (Twitter). All DMs, comments, and mentions are routed into a unified inbox. Meta Lead Form submissions are auto-synced as CRM leads, and social-to-deal attribution is tracked in the analytics dashboard.
CxHub is a proprietary platform developed by Abrus Digital. It is available as a hosted SaaS subscription or can be deployed on your private cloud or on-premise infrastructure for organizations with strict data residency requirements under UAE PDPL or KSA PDPL.
CxHub is purpose-built for GCC and South Asian enterprises — with native WhatsApp Business API, Arabic language support, UAE PDPL / KSA PDPL compliance, and regional customer support. It combines CRM, marketing automation, AI chatbots, and customer service at a fraction of the cost of global enterprise platforms, with no per-module licensing surprises.
Yes. We provide migration tooling and services for Salesforce, HubSpot, Zoho, Pipedrive, and spreadsheet-based systems. Every migration includes data validation, deduplication, and a full rollback plan — typically completed in 5–10 business days.
CxHub Starter
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